Everything You Need to Know About Buyer’s Markets
The Lighter Side of Real Estate • June 12, 2023
The past few years have been tough for buyers. With more buyers on the market than homes, properties have been selling quickly and for high prices — often above asking.
In other words, we’ve been in a seller’s market.
But we won’t be in a seller’s market forever; eventually, the market will shift and we’ll be back in a buyer’s market, and if you want to be successful (as a buyer or seller), you need to understand what that entails.
A recent article from realtor.com outlined the ins and outs of buyer’s markets, including:
- What is a buyer’s market? As the name suggests, a buyer’s market is a market that is more favorable to buyers than sellers.
- What are some of the benefits of a buyer’s market? In a buyer’s market, buyers tend to hold more power, and can typically negotiate a better deal on their home purchase, whether by getting a better price, or getting more favorable terms like choosing their ideal closing date. It can also be less fast-paced, so buyers have more time to look for a home and don’t have to rush as much to make an offer. (Although, a well-priced home that appeals to one buyer will likely appeal to others, so there can still be bidding wars, and you shouldn’t wait too long to make an offer on a house you like even in a buyer’s market!) There is often more inventory to choose from as well, giving you more houses to choose from.
- How can sellers best navigate a buyer’s market? If you’re trying to sell your home in a buyer’s market, you want to do everything you can to make your home appealing to buyers. Get professional photos taken and, if possible, make sure your home is move-in ready when you list. If it isn’t, be prepared to offer some concessions to sweeten the deal, like covering closing costs.
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Your House Hasn’t Sold Yet. Should You Rent It Out Instead? When your house sits on the market longer than expected, it can get frustrating fast. You start asking: what now? And for a growing number of homeowners, that turns into: should I just rent it instead? While it sounds like a simple backup plan, becoming “ accidental landlord ” is actually a much bigger decision than most people realize. That’s when someone planned to sell, didn’t get the price or traction they hoped for, and decided to rent the house out instead. And lately, that's happening more often. Why the Number of Accidental Landlords Is Rising If you’re faced with the same choice to rent or to sell, here’s what you need to know. First, you’re not alone. And that should actually be some comfort. According to Zillow about 2.3% of homes available for rent were previously listed for sale. That may not sound like a lot, but it’s actually the highest share in almost 6 years. Before you go that route yourself, it’s worth slowing down and looking at the full picture. Ask yourself these 3 questions first. 1. Would Your House Actually Work as a Rental? What’s right for your situation is going to depend on your location, your home’s condition, and what the rental market looks like in your area. Think about: If you’re moving away, do you have a plan for how you’ll handle ongoing maintenance and repairs from afar? Does your house need repairs before it’s rental-ready? And do you have the time, energy, and the funds for that? What's the market like in your area? Are there a lot of rental vacancies? What monthly rent could you realistically expect? As C&C Property Management explains: “At the heart of any rental market is the balance between supply and demand. When more tenants are looking for housing than there are available units, rental prices rise. On the other hand, if new construction adds hundreds of apartments or homes to a neighborhood, prices can soften as tenants have more choices.” If your home would struggle to stand out or command the rent you need, that’s something to take seriously. Just because you can rent it doesn’t mean it’s the best option for you. 2. Are You Ready To Be a Landlord? This is the part people don’t always think about upfront. On paper, renting sounds like easy passive income. But in reality, it’s a hands-on responsibility. Imagine: Taking midnight calls about clogged toilets or broken air conditioners Chasing down missed rent payments Covering unexpected repairs Fixing damage between tenants And those costs can hit when you least expect them. 3. Have You Run the Real Numbers? There’s also the financial side of things. For starters, renting out your house comes with extra expenses. Here are a few of the biggest according to Bankrate: Higher insurance premiums (landlord insurance typically costs about 25% more) Management fees (if you use a property manager, they typically charge around 10% of the rent) Routine maintenance and services Advertising fees to find tenants Gaps between tenants, where you cover the mortgage without rental income coming in For some people, that’s totally manageable. For others, it’s more than they want to take on. Your Next Step: A Conversation with Your Agent Before you make any decision, talk to your current agent about overhauling your sales strategy first. Sometimes it’s not that buyers aren’t out there. It’s that something about the pricing, presentation, or marketing isn’t quite lining up with what they’re looking for. And a few small adjustments can make a big difference. Because while renting can be a great choice for the right person with the right house, if you’re only considering it because your listing didn’t get traction, there may be a better solution. Bottom Line If you're torn between selling and renting, make sure to carefully weigh the pros and cons first. For some homeowners, the hassle (and the expense) of renting may not be worth it.
Before You Fall in Love with a House, Do This First. Be honest. Have you started looking at homes online yet? If you have, it’s already time to get pre-approved . Because here’s what not enough people know. If buying a home is on your radar – even if it’s more of a someday plan than a right now plan – you don’t want to wait until later on in the process to tackle this step. No matter what you’ve heard, pre-approval isn’t about commitment. It’s about clarity. And here are the two big ways pre-approval sets you up for success. You Know Your Numbers Up Front During the pre-approval process, a lender will walk through your finances and tell you what you can borrow based on your income, debts, credit score , and more. And once you have that number, your search becomes a lot more focused. With a mortgage pre-approval, you know what you can borrow, so it’s easier to figure out your ideal price point, and what you can actually afford. And that clarity is key. Because if you just start browsing online and just guess at your price point, you run the risk of falling for a house that’s outside of your price range – or missing out on ones that aren’t. You want this number to be clearly defined before your search. Here’s why. You Can Move Quickly When You Find the One This is how a lot of home searches go today. You scroll through listings just to see what’s out there, and then it happens. You fall in love with something you’ve seen online. If you’re already pre-approved? You’re probably in great shape. But if you’re not… Instead of being able to jump on that house and quickly make an offer, you have to scramble to get a lender, gather the financial documents, and then submit the necessary pre-approval paperwork first. And while you’re waiting to hear back from your lender, someone else who’s more prepared could beat you to the house. As Bankrate explains: “The best time to get a mortgage preapproval is before you start looking for a home. If you find a home you love but don’t have a preapproval in hand, you likely won’t have time to get preapproved before you need to make an offer . . .” And that’s avoidable, with the right prep. Because while you can’t control when the right home shows up, you can be ready for it. Think of it like showing up to the starting line with your shoes tied and your warm-up done – while everyone else is still looking for parking. It’s not about rushing your timeline. It’s about removing the delay between finding the right home and being able to move on it. One Thing You Need To Know About Pre-Approvals Speaking of timing, pre-approvals do have an expiration date. So, be sure to ask your lender how long it’s good for. The Mortgage Reports explains: “ Mortgage preapproval letters are typically valid for anywhere from 30 to 90 days. However, a preapproval can be updated and extended if the lender re-checks your information.” Doing the right prep and knowing this information can make the whole process a lot smoother. You don’t have to be ready to buy to be ready to buy. Getting pre-approved doesn’t mean you’re committing to buy right now. It just means you’ve taken a step to understand your numbers. And when a home catches your attention, you’re prepped and good to go. Bottom Line Ask yourself this: if your perfect home popped up tomorrow, would you be ready to make a move? If the answer is no and you want to buy, it may be time to get pre-approved. You don’t feel behind before your search even officially kicks off.
